OK, we have this new opportunity going on that everyone is doing, but not everyone understands. I've joined Linkedin, FaceBook, and Squidoo. I blog and I podcast. I'm working up nerve to get on YouTube. But wait. What am I going to get for all this? How much time do I need to spend? Where does this fit into my marketing strategy?
There is no question but it's a happening thing
FaceBook is adding a million adults per week to their rosters.
YouTube gets over 50 million unique visitors per month.
FaceBook and MySpace have the equal daily traffic of Google and that's going to double!
So how do you get in touch with all those people? How do you make social media work for you?
Social Media is about collaboration
It is said you already know enough people to network out to any resource you need. Social Media is about becoming a strong link in that networking web in which information, resources, ideas, friendship and inspiration are shared.
Casual vs. Purposeful Interaction
The easiest two places to start are Linkedin, which is focused on business and job related networking, and FaceBook, which seems more animated with people sharing everything from Karma Links to Groups for specific causes. Posting on forums is both causal and purposeful. For these versions of Social Media you just have to show up and participate. It's all very casual and conversational.
It's the blogs and podcasts and wiki's that are more purposeful. They can be specifically targeted and used to actively build your business.
You need both the casual interaction and the purposeful content.
People are no longer willing to be sold
However, because there is so much hype, so many "buy now" urgent sales messages with "last-chance-to-buy" calls to action, we, as a buying public, are no longer listening to or being swayed by that approach. We are becoming immune. Internet readers want information from the internet. They don't want advertising or marketing or some sort of pitch.
Don't sell yourself - Be yourself
You know about the Law of Attraction, where your personal vibration attracts to you the essence of the energy you are emitting. Just be yourself and the perfect people will find you. Notice exactly how you are sharing. Are you helpful? Supportive? Friendly? Are you putting out the vibration that will attract the people you want as clients and customers? If not, get conscious about what you say, do, and write.
Hang out with your target market
Narrow your niche just as you have for your business. If you are in business go where business people hang out and relate to each other. If you are in health and fitness, join groups where people with that interest hang out, just as you would if you were joining a networking group in your area that you felt would lead you to new contacts.
Listen before you leap
Listen to what is going on in the social environment you choose to join before you start to post. Ease into the conversations. Keep your comments relevant. Offer suggestions and resources but do not promote yourself. Join forums that allow you to put your web site in your signature so people can get to know you more. Ask questions. Answer questions. Make friends. Build relationships. Keep listening for what other people in the social environment need to hear from you. Engage in conversation. This is not about you being a teacher or lecturer or even an expert. It is about engaging in a conversation. It is about building community. It is about establishing trust.
Get them to invest in your advice
So here's the plan. You go on these social media environments and start relating with others. You post short supportive messages to friends and acquaintances you haven't talked to in a long while. You post new discoveries you have made that others might like to know about. You share of yourself and your insights. And gradually you will establish yourself as a go-to person. And at some point, they will come to you to invest in your advice.
The bottom line is trust
Haven't we been taught over and over that we need to build trust with our prospects and clients in order to see them purchase from us? Every time I offer a new teleclass or ebook, it's the people who know me that purchase, the people from my list that I have been developing relationship with over the years. Sometimes they tell a friend but the major purchases come from people who trust me because we have built a relationship over time.
Don't say it till you mean it
I have found a weight loss program that I really like. It is multilevel marketing and my upline was eager for me to get two people under me so I could get my product free. But you know what? I wasn't ready. I was about ten days into the program and was getting results but I wasn't ready to talk to anyone about it yet. My upline urged me to tell my prospects about what other people had achieved. But the people I want to reach, the people who know and trust me, only want to hear my personal recommendation.
After a month on the program I had results I was eager to talk about and share. I could come from my own heart, my own conviction and my own experience and really listen to and address the needs and concerns of my friends who I think might benefit from having information on this product. Please notice, I'm not going to sell them anything, I'm going to give them information so they can make an informed decision for themselves.
As one friend said, "Your word is gold with me." What an honor. What trust. I want to always share from a place of personal integrity. I want everyone to know my word is gold with them.
Get yourself a platform for your passion
A blog can be up in five minutes. A podcast can be only 3-5 minutes long. Focus your content on something you care about, something you want to learn more about or help others do. Link that back to your web site where your services are listed.
Solve a problem
Look at your business. Look at your clients. What solution can you give them to a common problem that will bring immediate and noticeable results? Make a video with that solution and put it on YouTube, MySpace and FaceBook with links back to your main website.
Just having a blog and posting a video will help you establish more Web 2.0 presence than 90% of your competition. It's that easy.
Social Media as a marketing strategy
Engaging in social media is both an Outreach Strategy and a Keep In Touch Strategy. You make new friends, develop relationships and support each other with your goods and services. After all, what are friends for?!
© Cara Lumen 2008
www.caralumen.com
Cara Lumen, The Vision Distiller, helps proactive entrepreneurs translate their passion into a profitable presence on the internet Her Magnetic Marketing Method guides you through internet marketing, content strategy, and signature product development and helps you become a true Success Magnet. www.caralumen.com
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